You don’t just stumble across magic. You follow the signs.

Exploring witchcraft through the books and authors shaping magical culture. Author interviews, cultural commentary, and book coverage for the stories that matter.

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About the Founder:

I'm Sally Sánchez, founder of The Witchorium Media Group. With a Master of Science in Nonprofit Management from The New School and nearly thirty years working with marginalized communities, my career has been rooted in advocacy, access, and visibility.

In 2023, I opened The Witchorium, a bookstore focused on witchcraft and magical literature. In 2025, I expanded that mission by launching this publication to give space, structure, and support to genres that are often overlooked. Witchcraft and paranormal literature have a rich history and a passionate readership, and I’m committed to giving them the thoughtful platform they deserve.